It´s DesignMarch in Reykjavík!  We are exhibiting at the Culture House, launching our collaboration with Eley Kishimoto along with new products. Vík hosted a symposium yesterday under the name; The Wool, The Industry and The Future. You can find more about our events on our Facebook event. Our exhibition is open until Sunday in the Culture House, Hverfisgata 15, 101 Reykjavík.

DesignMarch in Reykjavík is starting Next week and we are prepearing our event!

This year’s DesignMarch festival identity by Jónas Valtysson and Ármann Agnarsson features a real wooden grid that forms the letters “HönnunarMars” (Icelandic for DesignMarch).

– In our view, DesignMarch is like an empty canvas set up for the local designers to draw on. We took that quite literally, Valtysson and Agnarsson say. The structure was then torn apart and four letters were handed over to four different designers and design teams to work on.

So they asked us to work on the N letter and here is the result....

FORM magazine asked five creatives from different disciplines to interpret their environment for their December issue. We got a full page to express our environment, the image and the text is our contribution:

"Nature as the source of the material, the ingredients for the inspiration and the process, the research and the continuous conversation. Synchronizing the time, the mind collaborating with the hand, the sustenance creating the energy to build the story, editing the chaos to find the core to take the action before the production. This is the essence of our enviroment."

We shot this in September with a great help by our friend and photographer Gulli Mar. Thanks again Gulli !

Dear customers at our online store, please note that here are the last guarantied due dates for parcels to be mailed from our online store before Christmas:

10. December - A priority outside of Europe
14. December - A priority within Europe & parcels in air mail to Scandinavia

We will be celebrating the islands of the north for the next few days. We are taking part in a festival called New Destinations / Nýjar slóðir, organized by the Nordic House in Iceland. The cultural festival will address the relationship, history and cultural connections between Greenland, the Faeroe Islands and Iceland and will offer all kinds of events, showcasing artists from all three nations. We are really happy to have our friends from Bibi Chemnitz and Rammatik also taking part in the festival, they were exhibiting with us at The Nordic Fashion Biennale in Seattle last autumn. During the weekend 8-9th of September we will have a little snowroom deticated to our Snowblanket in one of the containers as a part of the festival. So if you are in Reykjavík come by and take part.

We haven´t been able to post much news the last few months but never the less Vík has been out and about, so we think it´s time to give a short update! Thury has been in Iceland the past two months and we used the time to finally work on new design and we are very happy to be able to release some new design this fall. // In the beginning of August we went for a week to Aarhus (Denmark) to visit a very beautiful factory and start a new project with Theresa Himmer and Maibritt Borgen, it´s a really interesting project that we have to tell you more about soon. // Coming up are two events in Helsinki in relation to the Helsinki Design Capital project. One display in Helsinki biggest department store Stockman and then we are participating in a group exhibition in October. // We have a new coo called Ólafur Páll Torfason that has been with us for a few months now so finally we have a business person in our team! // During August we are "Designers of the Month" at Hotel Natura in Reykjavík with events every friday during happy hour // This is it for now but we will have more news coming up that we are very excited about...

If you are around in Iceland there are two summer exhibitions that Vík Prjónsdóttir is taking part in. One in The Museum of Design and Applied Art called "Something to Write Home About" or in Icelandic "Saga til næsta bæjar", from 7th of June until the 14th of October. The exhibition features Icelandic product design over the past decade; "the infancy of this discipline in times of transformation".  The other exhibition is in "Listasafn Árnesinga" (art museum) in Hveragerði, town one hour from Reykjavík. The exhibition is called "Nautn og Notagildi", unfortunately they haven´t translated the title but the show is about the touching point between art and design. You can visit the exhibition until the 16th of September or just get a glimpse here.

Vík Prjónsdóttir has arrived in Milan taking part in the exhibition Ultrabody at Milan’s Sforza Castle. It´s a thematic exhibition devoted to the influence exerted by the human body on contemporary creativity, ranging from art to design, but also taking in architecture, furniture, the applied arts, fashion and jewellery. The exhibition shows a rich selection of works by leading names on the international design and visual arts scene that, starting from the “body”, manage to involve such other disciplines as contemporary anthropology, sociology, costume, society, technology and aesthetics. Curated by Beppe Finessi, promoted by the City of Milan Department of Culture.

DesignMarch in Reykjavík is beginning next week. Last year we had a three day performance when we opened up a scarf factory so this year we will take it a bit easier. Vík Prjónsdóttir in collaboration with the designer Garðar Eyjólfsson was asked by the Icelandic Design Center to curate a summit that opens the annual design festival. DesignTalks is a one-day-long series of lectures on topical issues within the creative industries. This year, the theme for the Talks is cross-disciplinary collaboration. If you are around we recommend that you buy a ticket and enjoy the program.

Vík Prjónsdóttir hefur ákveðið að leggja Mottumars lið með því að gefa 10% af söluvirði Skegghúfa í online búðinni á meðan Mottumars stendur yfir til styrktar þessu mikilvæga átaki. Að auki munum við gefa sigurvegurum mottukeppninnar, bæði í einstaklings- og liðakeppni, Skegghúfur. Áfram Mottumars!

Exclusive Red Healing Hands are now available in our online store! They were made in a limited edition for The Reddress  event at London Design Festival 2011. Our friends in COMPANY asked us to design a special edition for the Redshop that was open exclusively during the event. If you are around in Reykjavík The Red Healing Hands are also available in SPARK, Klapparstíg 33.

Our retailer in London Exhibit has put up this beautiful window exhibition with our Healing Hands. If you are around you should drop by at this nice place. EXHIBIT is a Community Interest Company (C.I.C.) with a passion for social innovation. Under this umbrella they operate four creative units; EXHIBIT Gallery, EXHIBIT Studio, EXHIBIT Collection and the Super Estates Foundation. You find them at 20 Goswell Road EC1M 7AA London.

Vík Prjónsdóttir is part of The Nordic Design Awards exhibition / "Prêmios do Design Nórdico" at Museu da Casa Brasileira in Sao Paolo Brazil. Unfortunately all the press material is only in portugese so we can´t tell you so much more about it, we are just very honored to be chosen in this context. If you are around in Sao Paolo, the exhibition will be open until the 15th of January 2012.

We have a little friend living in London called Sigrún Lára Kjartansdóttir that is battling with a very rare cancer called Ewing Sarcoma. She was only 5 months when she was diagnosed and has been in this battle now for 8 months. She is a real role model and has shown amazing character in this battle as Finna witnessed this summer when she stayed with the family. During this period Sigrún Lára has had many small victories on the way. However, this is a really aggressive cancer and at the moment she is in high dose chemotherapy at Great Ormond Street Hospital in London. Her parents, Phoebe and Kjartan, are dear friends. Phoebe is a graphic designer and designed Vík Prjónsdóttir website - that we are so  proud of. To show Vík Prjónsdóttir support to the family, the profit of our Baby Seal (from this summer until 1st of March 2012) goes to Sigrún Lára and her family.

On the photo above Sigrún Lára is at home celebrating her one year old birthday on the 9th of October 2011.

Vík Prjónsdóttir just launched an official online store !  We are very pleased to welcome you to visit our store.  We’re starting with selected products, but soon we will have all our products available in the store.  Our customer service is open from Monday to Friday and we service customers from all over the world. If you have any questions please don´t hesitate to contact us at store@vikprjonsdottir.com – we will be happy to assist you.

The Red Healing Hands are now available exclusively in Company Secret shop in Helsinki, Salakauppa. Above you see the red menu from the Redshop in London. All these beautiful things are now available in The Secret Shop. If you can´t visit the shop in Helsinki you can visit it online and order from there. They have so many nice things in shop so we recommend a visit.

We had a wonderful time in London at The Reddress. It was such a privilege to finally experience a concert in the Reddress, and yes it was magical! We were so honored to be guest designers in the Redshop with a special edition, in red, of our Healing Hands. On this occasion Company and The Finnish Institute in London also published a beautiful book with the story behind the project and interviews with some good people, including Vík Prjónsdóttir.

Above you see Emma Salokoski performing in the REDDRESS on the opening night. Photo by Kate Elliott.

Vík Prjónsdóttir 4th date in September will be in Budapest. The Design Week Festival in Budapest is opening the 30th of September and Vík Prjónsdóttir has been invited to take part in a group exhibition. We are still waiting for more info about the location but you can find all about the festival in the link below.

September will be busy for Vík Prjónsdóttir but unlike many of us, she can be in many places at the same time. Vík Prjónsdóttir has been invited to take part in an exhibition called; "Randscharf | On the cutting edge | Design in Iceland" at the Museum für Angewandte Kunst in Frankfurt. It´s an exhibition with various designers from Iceland in connection with Frankfurt Book Fair, where Iceland is the guest of honor. The exhibition opens the 22. of September and will be open until February the 19th. 2012.

Photo: Marino Thorlacius. © Vík Prjónsdóttir.

Our dear friends Aamu Song and Johan Olin will be having the most amazing event during London Design Festival, presenting the REDDRESS and the REDSHOP, for the first time in London at York Hall in Bethnal Green. We were really honored when they asked us to be guest designers in the Redshop, proposing that we made special edition of our Healing Hands scarfs in red for the shop. So we are very pleased to announce that Vík Prjónsdóttir will be part of this beautiful event produced by the Finnish Institute in London. During the festival, from 22 to 25th of September, there will be a program of music, performance and discussions, that you can find here. We have of course admired the Reddress for long, so Finna and Brynhildur will accompany Vík Prjónsdóttir to London (on their way to Seattle) to experience this exclusive performance on their own. We highly recommend that you do the same if you are around.

Image above by Berhard Ludewig.

It's getting closer to the opening of the Nordic Fashion Biennale in Seattle the 30th of September. We just booked the flight tickets so we are very happy to be able to accompany Vík Prjónsdóttir to the biennale. In the link below you can watch a short interview with Hrafnhildur Arnardóttir, the curator of the biennale...

For us it´s always interesting to see our design in a new context and this is the first time Vík Prjónsdóttir is invited to the theatre! We are very honored to be part of The Club; a beautiful and sensual theatrical piece shown at The Reykjavík City Theatre as part of The Reykjavík Arts Festival. Special editions of The Beard Cap were made for the Club members. The Club is a collaboration between the creative fields; with a dancer, three actors, a musician and a visual artist. The members are; Björn Borko Kristjánsson, Björn Thors, Gunnlaugur Egilsson, Huginn Þór Arason, Ingvar E. Sigurðsson and Ólafur Egill Egilsson. The Club was premiered yesterday with a huge success and only few shows ahead; we highly recommend you to join the Club.

Vík Prjónsdóttir has been invited to take part in the Nordic Fashion Biennale 2011!

 "The 2011 Nordic Fashion Biennale will be held this fall at the Nordic Heritage Museum in Seattle from September 30 to November 13. Nordic Fashion Biennale is being produced by the Nordic House, Reykjavik and the Nordic Heritage Museum. The highlight of the Nordic Fashion Biennale is an exhibition, Looking Back to Find our Future, curated by New York-based Icelandic artist Hrafnhildur Arnardottir. Arnardottir is well known for her collaboration with Björk and for her commissioned work for the Museum of Modern Art in New York. Looking Back to Find our Future will include fashion and jewelry from Denmark, the Faroe Islands, Finland, Greenland, Iceland, Sweden, and Norway. Cutting-edge contemporary fashion, design, and installations throughout the Museum will blur past and present, highlighting traditions of craft and creativity in Nordic design.

The Nordic Fashion Biennale will feature a three-day symposium with international speakers. The program will focus on themes of sustainability, cultural heritage and branding."

So we are looking forward and hopefully we can accompany our designs to Seattle in September! We will keep you updated. But until then all about the biennale in the link below.

We are very happy to be finally able to present new photos of The Baby Seal! We got help from Finna´s nephew, Ari Líndal. He did a wonderful job and we are so grateful to him and his parents for the help. But then of course Marino Thorlacius, the photographer, did the magic with his camera!

Our Scarf Factory was open for three intense days during DesignMarch in a little house on Laugavegur, the main shopping street in Reykjavík. It was very crowded with a lot of visitors and the production was busy trying to keep up with the sales. We are very grateful for the great response we got and on that occasion we can mention that we received two "Glamorous Awards" – for “Most Integrity” as well for “Best atmosphere” – an award we shared with Krads, Attikatti, and LetterPress. We have posted some photos on our Facebook page if you are interested to see more...

It´s DesignMarch in Reykjavík for the third time and on that occation Vík Prjónsdóttir is opening a Scarf Factory! We will present our latest scarf designs; The Healing Hands and The Wing. The pieces will be produced and presented to the public on site during a three day exclusive production performance. Guests will be able to get up close and personal with the production process and purchase a unique piece hot off the line. Like most factories the production will be humming along constantly and steady with coffee breaks in-between, so in this little factory there will be a lot of action, heat and sweat, and the pulse going fast. 

The Scarf Factory will be open 25.03–27.03 from 12.00–18.00 at Laugavegur 6, 101 Reykjavík. So please come by!

We are very proud to have received our third award for our last product line. This time it was The Reykjavík Grapvine that gave us this honour. They wanted to do something special for this year´s DesignMarch and the outcome was The Grapevine Product Awards. We were awarded for The Best Product Line of the Year and our friend Andrea Maack was awarded for The Product of the Year for her beautiful perfumes. We are very grateful and happy. On our award document is the following written:

"The Reykjavík Grapevine hereby awards Vík Prjónsdóttir for carrying The Product Line of the Year 2011. The product line was chosen by a interdisciplinary committee made up of shopkeepers and designers. The committee´s argument for their selection is as follows:

In 2005, Vík Prjónsdóttir released their first product line, which was made in cooperation with Víkurprjón from Vík í Mýrdal. The product line immediately received much attention, which has remained constant since.

A magnificent world is created behind each product, rich of history and beautiful metaphors. The product line is made in Iceland in its entirety, from the ideas´ inception until the final product. Vík Prjónsdóttir do not run away from their heritage, choosing rather to work with it in creative and fresh ways. Their products evolve and constantly surprise. Vík Prjónsdóttir prove yet again that one can design, produce and sell unique goods in Iceland."

You can read more about the awards and the DesignMarch in Grapevine´s DesignMarch special

On the 5th of February The Association of Craftsmen in Reykjavík (Iðnaðarmannafélag Reykjavíkur) had their annual award ceremony in the Reykjavík City Hall. The ceremony was really beautiful and festive and there they award the best graduation students and nominate "The honorary craftsman of the year". On the occasion of the year of innovation the association awarded Vík Prjónsdóttir and Víkurprjón, the knitting factory, for our collaboration. For us this is a great honor and we are truly grateful for this acknowledgment from the association. On our "trophy" is imprinted in Icelandic: "Takk fyrir að sýna okkur hverju frumleiki, áræði og framkvæmdagleði getur áorkað."

"Graphics keep our eyes and brains stimulated & they help us make sense of the world."

You can find three spreads of Vík Prjónsdóttir among other very nice work in this new release; Graphics Alive 2 by the Hong Kong based label Viction:ary...check it out: www.victionary.com/graphicsalive2

Witam Polska! Vík Prjónsdóttir is taking part in the exhibition Light my fire at the Silesian Castle of Art and Enterprise in Cieszyn, Poland. The exhibition opened the 12th of December and the theme is design for the winter so all the items are designed to create warmth. The Snow blanket and The Hidden World are in Ciezyn representing Vík Prjónsdóttir. Wystawa w Śląskim Zamku Sztuki i Przedsiębiorczości potrwa do 23 stycznia 2011 roku.

Vík Prjónsdóttir recently joined Morr Music´s lovely online shop; A number of small things. Today they are haveing a very nice event with Berlin concept store 8 1/2 (Kollwitzstraße 42). It is a special Icelandic Saturday afternoon, presenting the seal pelts by Vík Prjónsdóttir as well as weihnachtsplätzchen, nussecken und kakao! Thomas and Matze from Morr Music will bring some suitable music! We really hope you can make it!

For more info you can visit 8 1/2, morr music or their online shop anost: achteinhalbwochen.blogspot.com, morrmusic.com, anost.net

Vík Prjónsdóttir will be in Copenhagen the next weeks! Today, the 5th of November, Shft and This Issue will open an exhibition with our products at their store in Blågårdsgade 14. The exhibition will be up until christmas so if you are around during that time you can visit their store in Nörrebro or drop by tomorrow from 15.00-21.00 and enjoy the opening party accompanied by vsop cognac, refreshing Hendrick´s gin and Icelandic music.

For more info please check out their website: www.thisissue.dk

It´s Iceland Airwaves time and on that occasion The Reykjavík Grapevine made three different covers for this issue, celebrating three generations of Icelandic musicians performing at the festival. This particular one is ment to applaud the current pillars of the local music scene, who are represented by members of Amiina, Seabear, Sin Fang, Hjaltalín and Retro Stefson.

The covers are done in collaboration with Vík Prjónsdóttir and we are very happy to be part of this Airwaves special edition issue. It was great team work and a lot of fun.

Our exhibition in Reykjavík at SPARK design space has opened and will be ongoing until the 30th of October. During that time we will have some events that we will annonce little bit later. SPARK is a platform for various design projects with a focus on projects that involve collaboration between designers and other professions. SPARK brings to the table projects and events that play with our senses of touch, sight, smell and taste. SPARK is open everyday from 10am - 6pm, except Sundays. Here you can see some images from the opening.

Also on this occation we want to thank all the wonderful people that helped us in the process, you really made a difference!

Vík Prjónsdóttir is a brand build on honesty. It´s our passion to use local material and have the production locally to support the community. Sadly, it seems that honesty can be a difficult for some people and thats the case with the people behind the fake brand Beardhead. These people have copied Vík Prjónsdóttir's Beardcap, started a company and are selling it around the world. Scandinavian Grace, our former retailers in New York, even have a documentation that they ordered a Beardcap from the store in January 2008. We mostly feel sorry for all the ones that have bought the fake Beardcap with out realizing it. If you feel like supporting Vík Prjónsdóttir then you can to a lot by commenting on their Facebook wall, on the blogs they mention at their website etc. because you can be powerful enough to make a difference.

Vík Prjónsdóttir has been invited to talk about herself at the Reykajvík Art Museum, tomorrow at 8pm, Thursday the 16th of September. So if you are around please come and join us tomorrow.

Here is more in Icelandic: www.listasafnreykjavikur.is

In 874 A.D. the Vikings brought sheep to Iceland. After 1100 years of isolation withstanding severe climates, Icelandic sheep have developed unique and special twofibre wool. One fibre is called tog and is long, hollow, glossy and water repellent. The other fibre is called þel and is soft, luxurious and insulating. This combination of fibres, having no counterpart anywhere in the world, results in a wool that is warm, light weight and water-repellent. Icelandic wool existis in a wide range of natural colors; black, brown, taupe, beige, charcoal and grey. The wool has kept Icelanders hot for many decates.

We are having a premiere of our latest product line in Reykjavík! The 9th of September we will open the exhibition "Hidden World" in SPARK design space. SPARK was opened last July with the exhibition Eau de Parfum by Andrea Maack. The exhibition by Vík Prjónsdóttir is the next one to take place in the design space and will be going on until the end of October. During that time we will have some special events that we will annonce little bit later...

Spark Design Space
Klapparstígur 33
101 Reykjavík
Iceland

Nature in Design is a group exhibition with around 30 exhibitiors, all icelandic designers. The exhibition will open the 19th of June, at the Ljósafoss powerstation, and will be open everyday until the 28th of August. Selected items from Vík Prjónsdóttir will be on display so if you are on the road in Iceland this is close by Þingvellir, the national park.

Vík Prjónsdóttir is taking part in a Nordic Knit festival at the Nordic House in Reykjavík. A lot of events and happenings will take place so if you are interested you can read all about the program at their website: www.norraenahusid.is

Loops 2010 is an all-encompassing yarncraft festival taking place between the dates of June 17 and July 4. The festival features exhibitions, performance art, workshops, inspirational talks, markets and off-venue events. It celebrates the creativity found in knitting and crochet and ushers you into a world where everything is soft, colorful and intricately crafted.

Loops 2010 simultaneously reaches into the past and explores the present, capturing the essence of the Nordic knitting tradition and its current usage in art and design. The event will serve as a platform for guests to unravel the mysteries of different knitting techniques, to share collective knowledge and to be inspired by the work of artists and designers to see yarn-crafts in a new light.

As everyone knows the third eruption in Iceland has affected big part of the world. Nature is once again reminding us that she is the boss and we can´t fight her power. However, hopefully this can be a reminder for all of us that the earth is our home and we have to respect and be humble to the power of nature. The ash cloud has affected thousand of people the last days but we want to send our warmest thoughts to the people in the area of the volcano that have not been able to get out of their houses because of the ash cloud. The ash is now raining over Vík so at the moment the whole village has to stay inside. But special regards goes to all the farmers that have to worry about their animals, their land and their harvest.

On the image you see horses running from the ash cloud. Photo by Rakel Ósk Sigurðardóttir.

Víkurprjón orders all the wool from Ístex. Everytime Vík Prjónsdóttir needs to select colour for the design the designers go on a mission to Ístex. On the image you see Þráinn, he has worked at the factory for 30 years, here he is at the wool barn.

Wool processing has been a trade in Mosfellsbaer since 1896, previously with the the company Álafoss of Iceland. In 1991, the company Ístex was formed and took over the wool processing. Ístex is buying the wool directly from the farmers in Iceland and then process it to yarn.

A volcano between the two big glaciers in the south of Iceland has woken up after 200 years of sleep. The eruption is located in the middle of the Landscape blanket and is very close to Vík, the town where Vík Prjónsdóttir is produced. The volcano started erupting just before midnight yesterday and has ripped a 1km-long fissure in the earth. At the moment the eruption is rather small and no one is in danger. "This was a rather small and peaceful eruption, but we are concerned that it could trigger an eruption at the nearby Katla volcano, a vicious volcano that could cause both local and global damage," said Pall Einarsson, a geophysicist at the University of Iceland's Institute of Earth Science.

The photo above is taken this night by RAX. The photo below shows an overview of the area and is from the RÚV tv news taken this morning.

The Landscape blanket:

Víkurprjón/Vikwool, the knitting factory, is located on the southern coast of Iceland, south of one of the country’s largest glaciers. Under the icemass sleeps one of the most active volcanos of the island, Katla, which wakes up once in a century. The last eruption in Katla was 1918 so now people are waiting...

Vík Prjóndóttir is taking part in this exhibition called "Í barnastærðum" or "Children's Sizes", from 13th of March – the 2nd of May, in the museum Hafnarborg. We will be showing old models of our Baby Seal but new version of the Baby Seal will be presented later this year.

Here´s little text from the museum about the show: "An exhibition of selected design by Icelandic and international designers who have influenced design for children as well as influenced the children's world or environment.  The emphasis is on three dimentional design, toys and furniture, particularily objects that are user friendly for children and designed with their special needs and ideas in mind. A large part of the exhibition will be a designated workshop where children and other guests can create their own designs on the walls of the museum as well as an interactive room with toys such as wooden speedster or racer cars." To read more you can click here.

We are extremely honored to have been awarded the annual DV cultural prize (Menningarverðlaun DV) for design. The ceremony took place this afternoon. Only Brynhildur is in Iceland at the moment so she attended the event on behalf of the team, giving a tearful speech as she received the prize. You can find more here and here...sorry, only in Icelandic.

We congratulate all the other winners and especially our friends Þórunn Hafstað and Daníel Bjarnason.

Vík Prjónsdóttir is nominated for "Menningarverðlaun DV" (cultural awards of DV) that will be awarded for the 31st time today, 10th of March. The awards are given in eight categories - literature, architecture, theory, design, cinema, theatre, visual arts and music - for an outstanding performance in the cultural sector during the past year. In all, the nominees are currently forty and you can reed more about it here if you understand icelandic. This is the second time Vík Prjónsdóttir is nominated for this prize. Also some of our models are nominated; Þórunn Hafstað for her film "Íslensk Alþýða", Sara Riel in the fine arts category and Högni Egilsson and Daníel Bjarnason in the music category, we send them our gratulations for their great work.

Vík Prjónsdóttir was a special guest at the Sthlm Design District party with a performance in collaboration with acting students from Södra Latin theater school. It was an honor for us to have the opportunity to present our products in such a way. It was absolutely crowded at the party so during the performance the models had to be escorted by a security guard through the crowd to get to the stage. They did a wonderful job and we are so grateful for their participation.

Tuesday the 9th of February we launched the new product line with a little exhibition at Aplace (PUB department store). It was a wonderful evening, meeting a lot of great people and friends from home. The exhibition will be open until the 28th of February so for those of you that are around in Stockholm you can have a close look and get to know the new blankets there.

We want especially to thank the owners and all the people at Aplace for their hospitality. ....and finally thanks to Skjálfti the icelandic brewery for the liquid support.

Vík Prjónsdóttir will be launching the new product line during Stockholm Design Week. The process started in our workshop in the Westfjords last June. And now finally we are proud to present the new world. The premiere will be the 9th of february at APLACE from 7:30 pm – 9:30 pm; PUB Department Store, Hötorget (entrance from Gamla Brogatan). The next day, Wednesday the 10th, Vík Prjónsdóttir will be special guests at The Stockholm Design District Party; Magasinet, Rosenlundsgatan 40, (by invitation only).

The photographer Gulli Már worked with us before, shooting The Seal Pelt and The Beardcaps, so we asked him to join us again in photographing our new products. The models brought life into the blankets with their beautiful presence; Valgerður Rúnarsdóttir and Sophie Mara in The Hidden World, Þórunn Hafstað and Pétur Már Gunnarsson in The Shield of Wings, Högni Egilsson in The Snow blanket, Daníel Bjarnason in The Black or White, Númi Þorkell Thomasson and Linda Loeskow in The Helm of Disguise and Jóhanna Friðrika Sæmundsdóttir in The Seal Pelt.

Also we want to thank our models that contributed to the first product line; Sara Riel, Gústaf Jarl Viðarsson, Björn Kristjánsson, Tinna Ottesen, Janus Bragi Jakobsson, Magnea Guðmundsdóttir, Íris Saara Henttinen Karlsdóttir, Ólöf Arnalds, Sólrún Sumarliðadóttir and Ragnar Ísleifur Bragason.

We are very greatful to all these wonderful people for participating in the realisation of our products because for us this dialouge is extremely important.

After the workshop in the Westfjords there was a long process in developing the new products. The designers live in Copenhagen, New York and Reykjavík and then the factory is in Vík so that makes the process quite complex...anyway, we made it and here is a little glimps.

The designers finally united again in the Westfjords last summer to work on their new product line. 
There was no internet and no mobile connection to disturb our brains but a lot of fresh water from the river and a lot of heat from the sun.

Vík Prjónsdóttir participated in a show organiced by The Trade Council of Iceland at 100% Design Tokyo 2008. Brynhildur, Finna and Sandra, our project manager, went as a representatives for the team. The whole trip was an extremly inspiring experience but still we are working on getting Vík Prjónsdóttir into the japanese market.

It was in the middle of the summer 2007 that Fredrik and James at Scandinavian Grace invited Vík Prjónsdóttir to put up a little show at their store in Williamsburg. This was the first time we presented the project in the US so it was a great opportunity to get all the feedback and response however it was quite strange to present these wollen products in the summer heat.

We have launched our new website today, 1st of February 2010. Vík Prjónsdóttir was created 2005 by Icelandic designers Brynhildur Pálsdóttir, Egill Kalevi Karlsson, Guðfinna Mjöll Magnúsdóttir, Hrafnkell Birgisson, Þuríður Rós Sigurþórsdóttir and the knitting factory Víkurprjón.

We will launch a new range of products on Tuesday the 9th of february in Stockholm and here on the website. In the meantime you can browse our current range of products. We very much hope you enjoy our site and find everything here that you want to see. Also, we would like to thank Phoebe Jenkins for a wonderful collaboration designing our website and the programmer Mani for his great work.

...the image above shows an Inuit Shaman that was an important inspiration in the process of making the new products.